Keyloop Industry whitepaper

Objective: To design and launch global insights in a consumable whitepaper, first digitally for web browsers and mobile to drive demand gen.

Responsibility: Design lead, working with content teams to co-ordinate the data and insights from the research agency. Collaborating with the marketing ops teams to deliver and track communication of the campaign

Deliverables: Whitepaper, Social Campaign, Email Campaign, Global translation delivery.

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Editorial Layout

The idea behind the design was to show the interconnected nature and complexity of our technology within the Automotive Retail space, the idea being that Keyloop is the connection that runs through the whole piece.

We iterated on this for the front cover, adding imagery and further elements to simplify the idea of connection.

People are crucial to driving Keyloop’s growth and the growth of the industry at large. This whitepaper needed to showcase the retailers, the dealers and partners. Not only this, but each chapter was hosted by a subject matter expert, so making them feel individual and unique was important, portraying the main thoughts and ideas from their perspective for the industry.

Campaign Delivery

We worked closely with Marketing Operations and our digital teams to disperse the insights globally too.

Media Types: Video | Social | Email | Web

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Globalisation

With an international company, it is crucial the creative team could service the global demand for the whitepaper, sharing insights across multiple markets. Our Marketing Ops teams managed content translation, while we set about launching the designs and hosting the published documents on the website.

Bonus Chapter across 7 regions

As we localised the whitepaper across multiple regions, we grafted in the local knowledge each regional VP had of their market. This is where we were able to craft more personalised content per region. With this we launched blog summaries of the regional reports too.