Hi, I’m Alistair.

A digital designer, with an experience-first mindset.


Working at the intersection of Marketing and tech I aim to create solutions with a business focus and a ‘user-first’ approach, I want to make an impact through design.

Objective: Create a prototype connecting distressed drivers with a dealership when a car shows critical/non-critical faults. Show the flow from initial notification through to payment.

Responsibility: To brand and prototype lo-fi screens, storyboard and animate a video for presenting at a Mercedes innovation competition.

Deliverables: Hi-fidelity Mock-ups. Design for proof of concept prototype. Animated video presentation.

UX/UI Design

Objective: Transform the positioning of Complete Graphics from contractors to a reliable business partner through brand development and delivery.

Responsibility: Collaborate with the business stakeholders to create a logo and brand which captured the essence of the way the business operates.

Deliverables: Logos, web mockups, emails and point of sale displays.

Logo/Brand

Project Work

Objective: Scope the problem space and market landscape for a digital solution to reduce frustrations in the property purchasing process.

Responsibility: Research and produce a working prototype for the younger generation joining the property ladder. Build and app to educate and support their journey to buying their first home.

Deliverables: Complete discovery and proof of concept prototype.

Storyboarding

Objective: Create a new global website for the leading Automotive tech brand to showcase it’s strategic offering to the market blending many digital marketing requirements into the site.

Responsibility: Conduct stakeholder interviews, brief design agencies, consolidate brand guidelines and consult on user interface design and analyse layouts, tool and plugins used.

Deliverables: A fully branded Keyloop experience, operating as a lead generation tool for the marketing team.

Web Design

Objective: To continually develop and deliver tactical and strategic campaigns, showcasing products releases and key brand messaging and communication.

Responsibility: Design brand coherent digital assets for varying media outlets used for global reaching campaigns

Deliverables: Data driven designs including: Landing Pages, Email campaigns, Social communications, Paid Media and Animations.

Campaign Design

Objective: Redefine our market position with a refreshed suite of product branding. Simplifying the product branding and marketing collateral, conveying our premium tech brand feel.

Responsibility: Collaborate with the business stakeholders to create a logo and brand which captured the essence of the way the business operates.

Deliverables: Cross funnel marketing collateral from a web overhaul to campaign launches and PR releases.

Product Branding

Alistair has shown true leadership within the design team, navigating a complex interim period that relied on coordinating website projects… He ensured the service and quality of work produced gave both Keyloop and the market a powerful and effective creative experience.

James Fernandez, CRO, Keyloop

Featured Work

Fully documented design approach to the real estate sale and purchase process. Using double diamond design thinking and peer-to-peer inputs through a 12-week programme.

Competencies

A blended approach. Synthesising user insights, market data and design thinking.

  • Adobe Suite
    Figma/FigJam
    HTML/CSS
    Wordpress
    Pardot/Salesforce
    Miro

  • Design thinking
    Digital logic
    Campaign asset creation
    Brand development and implementation
    Visual Design
    Market insight driven
    Interest in people

  • I have been working in the design industry for almost half a decade, and continuously survey global trends, keep informed through industry articles and stretch projects learning new technologies or methodologies.

    If i don’t know the answer or solution, leave it with me, i’ll return with analysis and reasoning behind my approach.

Other projects…

Below are further project types I have been able to take the lead on, collaborating with copy writers, PR agencies, project managers and many C-suite stakeholders.

Managing expectations, delivering concepts and measuring results.

  • Industry Whitepapers

  • Web design and Landing Pages

  • Email Templates

  • Video Production

  • Product Launches

  • Event Booth Design

  • Brand Design

  • Logo Design

  • Brand Design